Now more than ever, brands are expected to publicly address the social and environmental issues we collectively face.
Communications strategy has become an essential part of their success.
Juliette Delay works with companies who see today’s challenges as the greatest entrepreneurial opportunity of a generation.
Whether you are a startup looking for more visibility for your project, or an established corporation hoping to show off positive impact, we help define, develop, and deploy your purpose.
Work
below are some examples of juliette delay’s work in informing and shaping the public narrative
featured in the New York Times: Positive stories in unlikely places
Worked with the world’s leading daily newspaper on photography and editorial content to highlight the story of many whose lives have been impacted by terrorism — through the inspiring story, hopes and dreams of one kid in northeastern Nigeria.
nonprofit featured in ABC News/nightline documentary
“Our guide in this perilous journey is the International Rescue Committee…” - US broadcast coverage of a story where media has virtually been barred from, positioning the IRC as the go-to; gives organization’s side of the story room when the policy voices are dominated by counterterrorism, defense, and representatives of warring parties.
“Yemen was a particularly hard nut for us to crack, but with your extraordinary help, I believe we were able to do some justice to the story.” - Matt McGarry, ABC News
bringing the refugee story to new audiences — and it WENT viral
“What’s in My Bag? What Refugees Bring When they Run for their Lives", a multimedia project using a well-recognized feature in women’s magazines as a tactic to humanize the refugee crisis unfolding on Greece’s shores, and tell the story to a broader, different audience. It was republished in over 150 top-tier media outlets in multiple languages across Europe, the US, and beyond.
“powerful project” - Sara C Nelson, HuffPo UK
thought leadership and High-profile Public relations
Pitching and advising high-profile leaders for broadcast interviews around the world, press conferences, op-eds and appearances. Juliette Delay’s 360-comms approach also includes producing high-quality multimedia content for brand, social, and media use.
Strategic partnership turns unreported into feature story — (click to watch video)
A strategic partnership between Harvard University’s head of polling and the International Rescue Committee pushed a famine into headlines and lead key opinion pieces. This resulted in nearly US$10 million in donations from public and private sectors.
“a home run by any standard in terms of the quality, depth and breadth of coverage.” - John Della Volpe, Socialsphere